Proven Leader
Research, experience and intuition - that’s what it takes to successfully position your product or service in the marketplace. Whether you need to build a new marketing program from the ground up, or to build on the work that your team has done so far, I’ve got you covered.
Engaging potential customers requires innovation, creativity, and tact to effectively showcase the strengths and benefits of products.
Agile marketing requires research, quick thinking and a rapid response to stay ahead of the competition.
At home through the entire customer journey - positioning through sales enablement, nurturing, funnel maturation and retention.
I embrace technology to connect, nurture and engage customers - Hubspot, CRM, SEO, SEM, HTML, CSS, WordPress, and more.
work and play
In the office, remote or in the wilderness, I'm your man.
Bringing any product to market is a time filled with promise, optimism and excitement. My job is to make sure your product is received well and rewarded in the marketplace.
MUSINGS
Social Media Presence
Today it is fully expected that every business will have a presence on the web. What that presence entails can vary wildly by the type of business. I’ve been marketing via social media since pretty much every social media platform has been launched. I was the one who setup all of the social accounts for Read more about Social Media Presence[…]
Inbound Lead Generation
Marketing at a corporate level has evolved quite a bit over recent months and years. No longer are massive email blasts the primary way for companies to connect with potential new users. GDPR data privacy rules not withstanding, you’ll do better developing new sales leads by having them come to you for help. So, how Read more about Inbound Lead Generation[…]
Webcasts, Marketing and Lead Generation
Webcasts area a great way to connect with potential and existing customers. They can be used as pre-sales educational tools, for lead generation, and to further the knowledge of existing customers. I’ve created and hosted dozens of webcasts over the years. Each one is developed with specific goals in mind which vary based on the Read more about Webcasts, Marketing and Lead Generation[…]
Collecting Vinyl
There are a number of benefits of working from home – being closer to family when urgent needs arise, the commute is basically the stairwell to the office and an entire refrigerator of snacks available at a moment’s notice. Yet, with all of this, one of my favorite benefits of working from home is having Read more about Collecting Vinyl[…]