I love technology. The process of researching, development and launching new products into the marketplace is fascinating. Keeping pace with an ever-evolving ecosystem of technology is both fun and challenging. I can only hope to be a part of it for many years to come.
Here is a brief history of my work in the industry. You can also view my complete profile over on LinkedIn.
Senior Product Marketing Manager
2020 ~ 2023 ~ Smarsh
- Partnered with executives to position and launch new Smarsh Enterprise Platform, including persona development, competitive analysis, product positioning, demand generation and more.
- Coordinated marketing & announcement efforts around the acquisition of AI technology provider Digital Reasoning.
- Lead competitive intelligence team for collection, distribution and analysis across a wide variety of enterprise solutions.
- Built robust sales onboarding programs for rapidly expanding sales team and infrastructure.
- Coordinated broad product positioning, market intelligence, compliance and sales education programs.
- Partnered with executive sales team to quickly respond to sales needs to move them along the buyer’s journey.
- Developed and maintained mature product marketing collateral library.
- Lead customer advisory board quarterly meetings.
Senior Product Marketing Manager
2018 ~ 2020 ~ EROAD
- Built extensive competitive intelligence dossiers in highly competitive market.
- Lead approach to strategic mergers and acquisitions with an eye to gain market share, new technology and entry into new markets.
- Formulated product positioning, sales training and customer outreach.
- Lead go-to-market efforts to coordinate disparate teams across the globe, ensuring effective knowledge transfer and successful launches.
- Researched pricing strategies to enter market with competitively priced and valued products.
- Cultivated close relationships with sales team to ensure effective flow of market intelligence.
- Curated research to enable effective business case development with executive staff.
Senior Product Marketing Manager
2013 ~ 2018 ~ Extensis
- Analyzed market data and developed product positioning for all Extensis products in the marketplace – on-premise software, SaaS, iOS, Android, and online Google tool add-ons.
- Created innovative, new methods to engage the core audiences for B2B sales lead generation, and new customer acquisition for B2C products.
- Translated complex technical data for sales training, customer education and sales support.
- Evangelized Extensis products at speaking engagements, including SXSW, WebVisions, Future of Web Design, IAITAM Ace, and Technology for Marketing and Advertising (TFM&A) and many more.
- Developed mobile iOS application to foster further customer brand engagement.
- Cultivated extensive industry-wide contacts for business development and partnership development.
- Researched future product development and marketing through in-depth technical customer interviews.
- Nurtured close enterprise customer relationships for product endorsement, case studies and participation in lead generation activities.
Product Marketing Manager
2010 ~ 2013 ~ Extensis
- Developed product positioning and core messaging for B2B and B2C software products.
- Acted as the public face of Extensis through speaking engagements, online authored content, webcasts, social media presence and more.
- Developed and executed online reputation and brand management strategy, including Twitter, corporate blog, Facebook and more.
- Lead sales lead generation efforts through a variety of channels, including email campaigns, physical mail, online advertising, content development and more.
Senior Technical Writer / Social Marketing Manager
2005 ~ 2010 ~ Extensis
- Built social marketing strategy from the ground up – including all newly released social media platforms – Twitter, Facebook, LinkedIn, Pinterest, Instagram, and industry related public forums.
- Created successful, PRSA award-winning corporate blog.
- Presented product webcasts for presales lead generation and customer training.
- Created demonstration videos for customer training, corporate marketing and event demonstration.
- Staffed booth at corporate promotional events.
- Created white papers, technical briefs, media evaluation guides, and knowledge base content.
- Managed localization of all documentation into multiple targeted languages.
- Developed documentation for the entire Extensis product line.
Marketing Technical Writer
2003 ~ 2005 ~ Extensis
- Developed and maintained documentation for the entire Extensis suite of products – over half a dozen at a time – requiring significant multitasking and prioritization.
- Wrote white papers and technical briefs for presales support.
- Produced press evaluation guides to present new and updated products to the press.
- Developed knowledge base content for post-sales support.
- Created new training materials for end-users and administrators of Portfolio.
- Managed localization of all documentation into French, German and Japanese.
- Managed contract writers and engineers for the creation of additional written content.
Technical Writer
2000 ~ 2003 ~ Cadence Design Systems
- Developed and maintained online documentation systems.
- Managed upgrade of complex help systems to current technical standards.
- Built team communication tools, including new intranet site.
- Translated technical details from software engineers to create resources for use in outbound sales marketing efforts.
- Developed technical white papers and knowledge base content for sales and support.
Ready to Chat? Shoot me a note!
Email me: jim.kidwell.pdx@gmail.com
Reach out: 503.515.1657